Brand Identity
Concept Development
Spatial Design
Collateral Design
Advertising
UX/UI Design
Art Direction
The Campaign
OPPORTUNITY
Dog birthdays represent an emerging market opportunity, driven by the growing trend of pet humanization and increased consumer spending on personalized, celebratory experiences for pets.
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Pet owners are increasingly willing to invest in elaborate celebrations for their dog’s birthdays, including upscale decorations and specialty treats.
However, the market currently lacks comprehensive, experience-driven offerings tailored specifically to canine birthday celebrations, presenting a significant opportunity for innovation and growth.
The Experience
A spatial concept of the bakery was meticulously designed, incorporating realistic props to enhance authenticity.
Additionally, consumer packaging and shipping solutions were developed to showcase the brand’s versatility across various touchpoints.
The advertising campaign embraces the pet-centric theme by portraying pets in elevated, powerful roles, likening them to royalty.
This is reinforced through the tagline “Let them eat cake too,” a playful nod to Marie Antoinette’s infamous phrase, positioning pets as deserving of indulgence and celebration.
RESEARCH
Market research reveals that dog owners increasingly view their pets as family members, believing their dogs should partake in human celebrations.
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With many pet owners eager to provide their dogs with luxury lifestyles, there is a clear market demand for an upscale, dog-centric bakery offering premium treats and celebratory experiences.
RESULTS
The Canine Confectionary is a premium, dog-exclusive café offering an array of specially crafted treats and cakes designed to cater to canine tastes and dietary needs.
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This experience provides a diverse selection of cake flavors and customizable options, enabling consumers to create a personalized, unforgettable celebration for their dogs.
The Website
For consumers opting for delivery, the website features a customizable assortment of offerings, allowing them to design a personalized cake tailored to their pet’s preferences.