a copywriter and brand strategist interested in the intersection of creativity, technology, and social impact.

I believe the best creative work doesn’t just look good, but it starts with a real insight about real people. That belief has taken me from pharma writing at IPG Health and Omnicom Health to consumer campaigns for brands like Takis and Danone, to founding a startup that made national television (I have receipts). Whether I’m crafting oncology messaging or a meme for a snack brand, I’m always asking the same question: what does this person need to feel, understand, or do?

I hold a BFA in Communications Design from Syracuse University, where I studied copywriting, art direction, and brand strategy. I’m currently finishing an MPhil in Digital Humanities at the University of Cambridge, where my research focuses on AI, synthetic media, and their implications for how brands communicate trust responsibly. When I’m not writing, I’m probably reading, making Pinterest boards, or convincing myself I need more bubble tea.

This summer, I’m working as a Copywriting Intern at OLIXIR New York (formerly FCB Health) supporting the development of creative copy across healthcare communications campaigns.

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Shaping the future with purpose.

Brands I’ve helped build and grow.