Brand Extension
Concept Development
Collateral Design
Advertising
UX/UI Design
Copywriting
OPPORTUNITY
A realistic lodging option inspired by fan-favorite films taps into a strong demand for immersive, story-driven travel experiences that blend into pop culture nostalgia with unique accommodations.
RESEARCH
Hotel Transylvania is one of the most popular children’s film franchises of the 21st century, blending spooky charm with lighthearted humor and imaginative storytelling
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Featuring voice talents like Adam Sandler, Selena Gomez, and Kevin James, the film follows Drac as he navigates the challenges of single parenthood while raising his spirited, adventure-seeking daughter, Mavis.
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Several film franchises have already introduced lodging experiences at major theme parks, such as Cinderella’s Castle at Disney World and themed resorts in Animal Kingdom.
These immersive stays spark consumer excitement by evoking nostalgia and transporting guests back to the eras when those beloved films first captured their imaginations.
Brand Identity
The brand identity of Hotel Transylvania is spooky yet welcoming, combining warm and cool tones to create an energetic vibe that complements the film’s eerie charm.
All imagery is AI-generated, enhancing the imaginative feel of the brand. With clever, pun-filled copywriting, the brand uses humor to craft a playful and intriguing voice.
RESULTS
A themed lodging experience inspired by the popular Hotel Transylvania franchise offers magical, immersive adventures designed to spark kids’ imaginations and bring the film’s whimsical world to life.
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The hotel will offer a range of unique amenities, including midnight coffin races, vampire flight school, and monster-themed mini golf, along with access to a pool, a comedy crypt, and stunning mountain views – all set within the heart of Universal Studios.
Website Presence
The Hotel Transylvania website embraces its spooky brand identity, showcasing a variety of suite options tailored to different family needs.
It also highlights exclusive amenities that set the hotel apart from other lodging choices at Universal Studios. The visual design features eerie yet playful graphics, atmospheric animations, and a color palette that mirrors the film’s iconic look, creating an immersive and engaging user experience.
Advertising Campaign
The advertising campaign uses a humorous approach tailored to Gen Z and Millennials, leveraging witty, pun-filled copy and meme culture to resonate with younger audiences.
A social media presence on X sparks buzz by showcasing the brand’s playful tone, while story-tell ads mimic influencer content to feel authentic rather than corporate. Eye-catching out-of-home (OOH) ads further amplify the campaign, grabbing attention in high-traffic areas.
