Brand Identity
Concept Development
Spatial Design
Collateral Design
Advertising
UX/UI Design
The Campaign
OPPORTUNITY
The breakup industry represents a lucrative market, with a wide range of products and services positioned to help consumers navigate and recover from heartbreak.
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During the breakup process, it is common for individuals to experience intense emotions such as anger and frustration.
These feelings may be internalized or expressed in unproductive ways that hinder emotional recovery and personal growth.
The Experience
The spatial design of this experience allows users the freedom to express their emotions without constraint.
While traditional rage rooms can often feel intimidating, this environment empowers users to take control of their emotional healing and reclaim their sense of agency.
The advertising campaign leverages the concept of female rage, highlighting how women have historically been discouraged from expressing their emotions openly.
This suppression typically leads to unaddressed feelings, hindering their healing process.
The campaign creatively showcases women reclaiming their autonomy in various scenarios, playfully challenging traditional norms with humor and witty copywriting.
RESEARCH
Rage rooms offer a distinctive experiential solution for individuals to channel and release pent-up emotions in a controlled environment, promoting mental well-being and stress relief.
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At present, the rage room industry lacks bespoke experiences tailored to individuals seeking to channel emotions stemming from a failed relationship, creating a distinctive and untapped opportunity for innovation and growth in this space.
RESULTS
The Breakup Bash offers an immersive, rage room experience specifically designed for individuals navigating the emotional aftermath of a breakup.
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Through a customized business model, users have the opportunity to bring in personal items from their former relationships and destroy them in a manner of their choosing.
Additionally, customers can invite friends or family to support them in releasing built-up frustration, enhancing the therapeutic experience.
The Website
Users can easily navigate the business’s interactive website to book sessions or inquire for additional information.