Copywriting
Art Direction
Concept Development
Advertising
OPPORTUNITY
Takis is a culturally rooted brand with strong ties to Hispanic communities and a loyal Gen Z following.
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However, there was an opportunity to further embed the brand within real-time digital culture.
The goal was to show up in a way that felt native, timely, and culturally fluent.
RESEARCH
Insights showed that brands engaging in pop culture, particularly through humor and memes, see higher engagement.
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Gen Z audiences respond to content that feels authentic, fast-moving, and platform-native.
This approach helps humanize brands and break away from traditional corporate messaging.
RESULTS
During an internship, I developed social content for Takis USA across Twitter, Instagram, and Threads.
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I created a dynamic meme library designed to respond to trending moments and conversations.
This strategy increased social engagement by over 50% and strengthened the brand’s cultural relevance.
